Customer delight is all about adding an extra mile to the customer’s expectations. Every time you make a customer happy, you spread a strong word of mouth of your organisation. A delighted customer has a repurchase rate 3 to 10 times higher than a normal customer. This undoubtedly means that if a customer is truly happy by the services of an organisation he is more likely to continue its product or services. Customer happiness is one of the best ways to depict the success of business. But how to start delighting your customer? Here are five ways that will help you delight your customer:
Be a good listener
Every feedback by the customer is an important aspect of an organisation. Listen carefully to what people are thinking, what problem they are facing and what is the best that they like about your organisation. It takes time to share a valuable feedback and if the person is investing time in it means that they truly care about the organisation. So, don’t miss out any feedback and just go through it religiously.
Everybody is in hush bush these days and so are your customers. Delay in customer satisfaction can make you lose out potential customers and can also lead to negative word of mouth. To serve your customers better be quick in satisfying their issues or it will be too late and someone else will be serving them better. Competitors are waiting to find a loophole, don’t give them an opportunity to pull you down.
The little unexpected things always cheer up a person in life. Little rewards and credit points are the various type of unexpected gifts which the company provides to the customers unexpectedly. Whether it’s a birthday or any occasion the company never backs out in providing the additional happiness. Whether it’s your loyal customer, new customer or a customer who hasn’t purchased from you for a long time a token of remembers binds them to your company.
A touch point
A touch point between the company and the customer is mandatory. The customer gets satisfied if there is a person who listens to his/her concerns. A customer helpline or a mail providing a contact for the customers on the website can be very resourceful. A feedback link on the company’s website is a must, it helps the customers to easily give his/her valuable insights.
Be a little flexible with your customers
Many customers come with a unique and different problem and the way to solve that problem should also be different. Many companies have certain policies when they have to deal with the customer. Policies are necessary but there should be a flexibility when it comes to talking about customers. Every situation needs a different solution and sometimes while dealing with them policies become an obstacle in our way.
Customer delight is an important practice which should be followed by every organisation. Customers form an integral part of an organisation and it is vital to make the customers happy. If you are wondering about how to delight your customers visit Corporate Askmygift.